The success of the web design process depends on how efficiently a professional combines elements like color scheme and typography to communicate the message of the client. Web design, though is not only about technical elements but also about synchronizing the efforts with the overall strategy behind the creation of the website. When a Canadian travel agent hired a firm for website design in Vancouver, the objective was to get an interface that will help attract more customers during the winter tourism season. The professionals at the design firm ensured that the branding message of the company was conveyed in an effective manner to the target audience which helped the travel firm earn more revenue. In this article, we are presenting a stepwise guide for a structured website designing process.
1. Identify The Objective Of The Project
An attractive, as well as high-performance design, cannot be created unless the professionals know about the objective of the website. Designers must interact with clients to learn about the target audience of the project and the message that needs to be conveyed to them. They must also enquire about the purpose of the website, will it be used for information purposes or deployed as an e-commerce vehicle. Moreover, they must also find out whether the website is a standalone device for communicating the branding message or will it have to work in synchronization with other promotional tools.
2. Define The Scope Of The Project
One of the most common causes of disputes between clients and design firms is the expansion of the scope of the project from the initial estimation. Escalating costs and time will not only delay the project but also dent the image of the professional agency. In order to avoid this problem, a timeline visualization tool must be used to create a realistic roadmap for the whole project. Creating a detailed plan for the assignment with important milestones will give a fair idea to both parties about the time needed for completion. This will also help in estimating the total budget of the venture.
3. Create The Sitemap
The next step is to create a sitemap of the website. Creating a structured website design is almost impossible without making the sitemap first. Designers must prepare lists or flowcharts which will help them understand the relationship between web pages as well as website content. A sitemap holds the key to build an efficient structure for the website. Moreover, professionals must create the website wireframe which is a visual representation of the framework of the new interface. Wireframes help in visualizing the architecture of the new website and provide an objective view of the interface’s usability.
4. Formulate A Strategy For Content Creation
The written content is one of the most vital aspects of the whole web design process. The text material will be responsible for driving engagement of visitors with the interface and encouraging them to take the desired actions. Content is also instrumental in improving the visibility of the interface. The written matter is optimized with keywords to help the related web pages appear prominently in relevant search results. The responsive website development firm in Vancouver hired by the Canadian travel agency held discussions to understand the nature of the audience being targeted by the new website. The company was focusing on local customers and the professionals created content accordingly. The travel agency saw increased traffic as well as inquiries and bookings on the new website.
5. Choose The Visual Style Of The Website
The designer must now focus on choosing an appropriate visual style for the new interface. It is essential for the professional to know whether an existing branding strategy needs to be incorporated into the design or not. If the client wants to include branding elements used in other avenues, then the new design will have to assimilate the color scheme, typography, and logos associated with the product. The visual content has the potential to boost user engagement and attract new visitors. Relevant and original images with visual appeal which have been properly optimized must be used.
6. Conduct Comprehensive Testing
Testing each and every page of the new interface is necessary to spot any potential problems. It must be checked whether all links are working properly and the website is being displayed perfectly on all types of screens and browsers. Always keep some time between project completion and the actual launch to identify and rectify all the issues. This will help in presenting a website in perfect working order to the target audience.
7. Deploy The Website In The User Environment
The website must now be deployed in the actual user environment. The job of the professional does not here as some issues can still crop up. The performance of the interface must be closely monitored and if there are any problems, they must be fixed promptly.
Professionals need to align the technical aspects of the web design process with the branding strategy and objective of the project. This will ensure that an attractive, as well as, a productive interface is created in the shortest possible time.
Maria Dicosta is Website developer by profession and she works for a Responsive Website Development Vancouver, Canada – FernWeb. She uses to write useful tutorials on WordPress and socialize it different social media platforms.