A major concern of most website owners is to increase the traffic to their interface. Most people think of converting a website from HTML to WordPress or migrate from other formats because they feel that the excellent SEO capabilities of the platform will help them in the purpose. They are not wrong but it takes more than a suitable platform to boost the number of visitors. A lot of effort and hard work is required to bring more people to an interface. In this article, we are presenting useful suggestions to increase a website’s referral traffic. Let’s begin with an introduction to referral traffic.
What Is Referral Traffic?
All the traffic that was directed to a website from sources other than search engines is termed as referral traffic. Users clicking a lick on another website, email or a social network will fall in this category. The source from which the traffic originates is called a referrer. This type of traffic is vital for interfaces as potentially qualified leads are coming in from reliable sources. The chances of such leads getting converted into users are bright as they would have come after being impressed by the content posted on another platform. When people click on a link to get directed to another website, search engines consider it as a positive ranking factor. This means that referral traffic is important for SEO too.
Tips To Improve Referral Traffic
Let us now take a look at some useful tips that can help boost referral traffic.
1. Comment On Blogs In your Domain
You must have seen how many comments popular blogs get. The popularity of these blogs can be exploited to improve the prospects of your interface. Follow all the top blogs in your domain and ensure that they allow links in their comments. Try to leave genuine feedback on the posts and do not leave senseless comments which can be treated as spam. Add the link to your interface to the comment and try to be among the first few commenters.
2. Develop Relationships With Influencers
Influencers are people who have a sizeable following because of their authoritative knowledge in a field. You can request such individuals to promote your interface. In order to persuade them, you will have to develop a relationship with them first. This can be done by contributing content to their platform and sharing theirs on your website. You can also leave comments on their posts. Once you have built an understanding with them, they will definitely promote your interface among their followers.
3. Harness The Power Of Social Media
Social media networks have become extremely powerful avenues for marketing. Identify the platforms most frequented by your target audience and create your profiles on all of them. Share content on all networks but do not forget to modify it according to the nature of the platform. For instance, leaving excerpts along with featured images will be ideal for Facebook. On the other hand, Twitter will need a different approach. You can use an image and the URL but the text must be limited to the permissible character limit.
4. Submit Guest Blog Posts
One of the best ways to increase a website’s referral traffic is through guest post submissions. These blog posts are excellent opportunities for placing your links on other websites. You can provide content to other interfaces in your domain in exchange for external links, call-to-actions, and author bios. Focus on the most-read blogs in your industry and read their guest blogging guidelines carefully. Create useful content under the name you are using on your website. Just like regularly publishing content on your own interface, guest posting also must be done consistently. This can be a lot of work for a single person and you must take help from professionals to meet the demand.
5. Be An Active Participant On Forums
Online forums related to your industry are another good avenue that can be tapped for more traffic. Join well-known platforms of your domain. Remember to sign up with the name you use on your website. Share links to your content that you think will be helpful for the forum users. You must active particiape in interactions with other users on topics that you know about. Share your knowledge and do not use an overtly promotional tone while doing so.
The above-mentioned tips to increase a website’s referral traffic will be helpful in not only increasing the number of visitors to your interfrace but also in building your image as a knowledgeable and authoritative voice in your industry.
Brandon Graves has been working as professional Web Developer at HIreWPGeeks Ltd., which provides Convert Website to WordPress service within the given time frame. He loves to share excellent stuff on WordPress. You can also follow her company on various social media platforms such as: Twitter, Facebook and GooglePlus.